Heineken plans to promote itself by blanketing the city with its logo. With 100,000 attendees still expected, sponsors are seeing this as an opportunity. MGM Resorts-owned Bellagio has sold out of a three-day luxury package for $12,000 per person that included VIP tickets, food and wine from celebrity chefs and sommeliers as well as access to private viewing decks overlooking the race. Still, in true Las Vegas fashion, some hotels are going all-out with F1-themed weekends packages. That’s fallen about 24% from what prices were averaging just a month ago. The average price is hovering around $283 per night, according to Kayak data given to CNN. Lower prices are also hitting hotels rooms, too. “Regardless, it presents a great opportunity for F1 fans and those visiting Vegas to attend a marquee event at an affordable price,” Goldberg said.
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